Repeat visitors have come to your site once, then they have come back for more. Measure the impact of these visitors by comparing their conversion Jewelry Retouching rates to first-time visitors. Value per follower - Quantify how many leads you literally bring into the brand's fold so you can start marketing to them. You can quantify their value by looking at your email list revenue or lead value divided by the number of emails you have in your Jewelry Retouching database. Goal: Conversions You Never Would Have Achieved: Finally, you need to be able to measure content marketing in quantifiable ways that your business can understand, such as leads, sales revenue, and retention:
Subscriber leads and sales – Every lead you generate from content marketing can be valuable. Everyone who signs up for one of your whitepapers or Jewelry Retouching events can be appreciated. Every subscriber you generate to build your list can be valued. Content Marketing ROI vs. Overall Marketing ROI – Once you've identified the previously detailed data, calculate the ROI of generating those subscribers, leads, and sales vs. the brand's overall Jewelry Retouching marketing ROI. Retention and Lifetime Value - Measure customers who engage with your content marketing and determine if they are spending more or staying longer as customers.
Content marketing can be used to deliver more engaged and profitable customers. RELATED CONTENT ON HAND: How to Increase Conversions at Every Stage of the Customer Journey Conclusion To answer the question of content marketing ROI for your Jewelry Retouching business, you need to build a strong case based on a deep understanding of your business. What is your company's average marketing ROI and how can content marketing get a Jewelry Retouching better ROI? The answer comes down to understanding the costs, usage, and performance of your content. From there, you have a few avenues for building a solid business case that will allow you to reach new customers,