Aug 03, 2022
In "The Christian's Forum"
These new services have made live streaming easier than ever, and marketers are using that simplified access to achieve a variety of positive outcomes: Increased engagement: Courtney Kemp-Agboh and 50 Cent publicized the premiere of the second season of their tv show Power on Facebook with a live Q&A session. The session resulted in more than 1,000 questions, 30K engagements, and 1.5 million impressions. Additionally, the Season 2 premiere saw three times more viewers than its first season and set a viewership record for Starz. Damage control: When a technology failure at Southwest Airlines led to the cancellation of more than 4,000 flights over several days, the company’s CEO took to Facebook Live to provide an update on the issue. The stream was viewed more than 800,000 times and received more than 6,000 likes and loves—striking when compared to Italy Phone Number List the fewer than 1,000 angry or sad emoji responses received. 4. Evolution of Pay-Per-Sale (PPS) The traditional PPC advertising model is transitioning into more of a PPS model, as several social media platforms have added finite targeting capabilities that allow marketers to hyperfocus their advertising on audiences that are more likely to convert. In March, LinkedIn launched Account Targeting. In April, Twitter introduced Ad Groups. In June, Pinterest amplified its ad targeting capabilities with customer list, visitor, and lookalike targeting. In September, Facebook added category blocking. On average, conversion rates for advertisers on Google AdWords are around 2.7% for search ads and 0.89% on display ads. Compare that to these case studies for targeted ads on social platforms: VistaVu, a business intelligence and software company, saw an 18.2% conversion rate with its targeted LinkedIn display ads. The San Jose Sharks employed Facebook’s ad targeting capabilities to earn 33 times more revenue than what was spent on the ad. SiriusDecisions used Twitter targeted ads to promote sales of tickets to its annual B2B conference.