Jul 28, 2022
In "The Christian's Forum"
Languages to Voice Search 6) Use interactive content According to the Content Marketing Institute, interactive content provides a more engaging, educational and differentiated content experience. The top five types of interactive content used by marketers include calculators, contests, quizzes, ratings, and interactive infographics. You can explore even more options by adding 360-degree videos and live videos. The CMI report lists three main business benefits. Interactive content is a two-way path that provides better insights into what consumers are trying to achieve. This is the "difference whatsapp database between seeing a customer strolling in a store and having a conversation." According to one survey, interactive content increased content sharing from 17% to 38% and conversions from 36% to 70%. When asked, "How has your B2B content consumption habits changed over the past year?" 91% of survey respondents said they prefer more interactive, visual content that is accessible on demand. This is an increase from 88% in the previous year. Take a look at this graph of CMI, which shows the ideal interactive content for each stage of the buyer's journey (yellow highlights the top response of that type). Buyer's Journey Interactive Content Details: 7 types of interactive content — why and how to use them 7) Personalize your content According to the IBM Digital Experience Survey, 56% of marketers believe that personalized content drives higher engagement rates and helps customers remember their brand. Technologies such as machine learning allow businesses to personalize content and products in ways never before possible, let alone advertising, and brands do a much better job of optimizing their buyers' journeys. I can. The best examples of brands that have succeeded in delivering personalized content are Facebook, Netflix, and Amazon. Facebook reminds users of "Friends aversary" with short personalized videos, and evokes memories of the past with specific photos.