By the Spanish Carried out by Grass Roots, in collaboration with the DEC Association, the opinions that consumers have, in usa phone list of warmth and capacity, of 60 companies, from different sectors, that operate in the Spanish market have. The union of 2 market leaders We generate value through data solutions: validation, enrichment, analysis and activation usa phone list perceive and bond with companies and brands in the same way they do with people. Thus, when a contact with something occurs, regardless of whether it is an individual, a product or a service, the first thing that is done spontaneously is to measure whether it is useful, whether it is going to be helpful, whether it is worthwhile. or if, on the contrary, it is not going to contribute anything, and may even be harmful. You instinctively seek answers to two questions.
How do we evaluate the warmth towards oneself?, Which means if it is something kind, friendly, if it is sincere, if it is honest…etc. The other question is usa phone list competent are they, in relation to how they will be able to carry out their intentions. This usa phone list how they are assessed if they are efficient, skillful, strong, intelligent... The answers given to these questions and usa phone list relationship established between warmth and trust will depend on behavior, trust and loyalty, both towards people as well as towards companies and brands. This is the basis of The Human Brand study, with which, for years, its creator Chris Malone has measured how consumers perceive, under the parameters of warmth and competition, the main companies, both in the United States and in Europe.
And with this methodology, the DEC Association and Grass Roots have prepared a diagnosis of the Spanish market, for which 60 brands have been studied and more than 4,500 usa phone list surveys have been analyzed, to a panel of adults, representative of the electoral census, between June 2016 and March 2018. "When we learned about usa phone list Human Brand methodology, we found the innovative aspect of disaggregating the experience lived by customers into the attributes of warmth and competence that inspired the brands to be very interesting," says Mario Taguas, Vice President of DEC. And he explains that "this vision helps to establish the strategies that companies must define in order to grow and develop relationships with their customers.